Nike Rise inspiring Filipino youths to realize their true basketball potential
Nike’s first-ever reality documentary basketball program in the Philippines, bringing the best in innovation and training enable athletes to rise beyond their limits.
23 June 2015
Nike announced the launch of Rise in the Philippines today, its first ever reality documentary and basketball development program. The program hopes to inspire young Filipinos to discover that the ability to rise is in everyone, raise their game and realize their true basketball potential.
This is the first time Nike is bringing such an opportunity to Philippines’ young street ballers. Through a nation-wide search, Nike will scout for young talents and provide a platform to inspire and enable them to rise above their limits. Rise is open to all who show that they have what it takes to rise above. Regional try-outs will happen in four major cities: Dagupan (June 27), followed by Manila (June 28), Cebu (July 4) and Davao (July 5). Interested basketballers can also write in to Nike.com for a chance to be invited for try-out.
“True to Nike’s mission to bring inspiration and innovation to every athlete, Rise will encourage and provide opportunities to everyday athletes to go beyond their comfort zone. The selected Rise players will try out the latest product innovations, as well as access to professional training through coaches and athletes. Through Rise, we will enable and inspire athletes to rise beyond their limits and realize their full potential,” says Patrick Reyes, Country Marketing Manager of Nike Philippines.
Lifestyle of an athlete
During the six weeks, the Rise players will be immersed in a Nike athlete’s experience, living and training together. Nike will bring best in training and inspiration to 24 of the best from try-outs. The training is led by Chot Reyes as Head Coach, and Jimmy Alapag as Assistant Coach. It will encompass technical training, as well as strength and conditioning sessions. There will also be guest coaches and mentors as part of the six-week training program.
House of the Rise
House of the Rise will be the centre-point of the campaign, and the main ground for Rise players. Players will train and hone their basketball skills and abilities there in a tailored training program by the Coaches. Rise players will benefit from the elevated training tools, digitally enables to provide insight into an athlete’s technical performance through speed, shooting and basketball IQ. It will also celebrate the culture of Basketball – both globally and locally.
Basketball Innovations
Nike Rise players will be enables with the best Nike Basketball products innovations that include both training apparel and footwear. An exclusion curation of t-shirts and footwear for Nike Rise will also be available at selected Nike stores beginning July 2015.
Follow the Rise journey
The audience can follow the journey of Rise on TV%, every Sunday starting July. For behind-the-scenes and additional training content, go to Nike.com. Keep track of online content through #Rise.
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